Bibliograph

Building a storybrand, clarify your message so customers will listen, Donald Miller

Type

Label

Building a storybrand, clarify your message so customers will listen, Donald Miller

Language

eng

Bibliography note

Includes bibliographical references (pages 225-228)

Illustrations

illustrations

Index

no index present

Literary Form

non fiction

Main title

Building a storybrand

Nature of contents

bibliography

Oclc number

1005351979

Responsibility statement

Donald Miller

Sub title

clarify your message so customers will listen

Summary

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media

Table Of Contents

The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- Building a better website -- Using a StoryBrand to transform company culture

Classification