Coverart for item
The Resource Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development, Calvin L. Hodock

Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development, Calvin L. Hodock

Label
Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development
Title
Why (smart companies) do dumb things
Title remainder
lessons learned from innovation blunders : avoiding eight common mistakes in new product development
Statement of responsibility
Calvin L. Hodock
Creator
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.5/75
Index
index present
LC call number
HF5415.153
LC item number
.H62 2007
Literary form
non fiction
Nature of contents
bibliography
Label
Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development, Calvin L. Hodock
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The innovation challenge -- Avoiding marketing misjudgment -- Antidotes to poisoned positioning -- The perils of dead-on-arrival products -- Competitive delusion -- Fatality in frugality -- The evil of timetable tyranny -- Defective marketing intelligence -- Marketing dishonesty -- What's it all about? -- Rules of engagement: shareholders -- Rules of engagement: corporations and MBA programs -- A few final thoughts
Control code
1078499
Dimensions
24 cm.
Extent
357 pages
Isbn
9781591025689
Lccn
2007027083
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) 1078499
  • (Sirsi) 1078499
  • (OCoLC)148733016
Label
Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development, Calvin L. Hodock
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The innovation challenge -- Avoiding marketing misjudgment -- Antidotes to poisoned positioning -- The perils of dead-on-arrival products -- Competitive delusion -- Fatality in frugality -- The evil of timetable tyranny -- Defective marketing intelligence -- Marketing dishonesty -- What's it all about? -- Rules of engagement: shareholders -- Rules of engagement: corporations and MBA programs -- A few final thoughts
Control code
1078499
Dimensions
24 cm.
Extent
357 pages
Isbn
9781591025689
Lccn
2007027083
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) 1078499
  • (Sirsi) 1078499
  • (OCoLC)148733016

Library Locations

    • Hamilton-Wenham Public LibraryBorrow it
      14 Union Street, South Hamilton, MA, 01982, US
      42.6118166 -70.8797517
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